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Objectified : The newest film by Gary Hustwit, the creator of Helvetica: The movie

Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?

The film will premiere in early 2009. If you go to the website, you can see production stills from the movie. My favorite is of Karim Rashid:

Featuring Interviews by:
Paola Antonelli (Museum of Modern Art, New York), Chris Bangle (BMW Group, Munich),
Ronan & Erwan Bouroullec (Paris), Andrew Blauvelt (Walker Art Center, Minneapolis),
Anthony Dunne (London), Naoto Fukasawa (Tokyo), IDEO (Palo Alto),
Jonathan Ive (Apple, California), Hella Jongerius (Rotterdam), Marc Newson (London/Paris),
Fiona Raby (London), Dieter Rams (Kronberg, Germany), Karim Rashid (New York),
Alice Rawsthorn (International Herald Tribune), Rob Walker (New York Times Magazine)

(T-shirt logo for the film, design by Michael C. Place of Build)

This entry was posted on Monday, July 28th, 2008 and is filed under designy, lookie.

1 comment

  1. andrew:

    Really interested in hearing what Jonathan Ive has to say about the thought process that went into designing for Apple.

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