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Objectified, a documentary about industrial design by Gary Hustwit (who did Helvetica), has a new trailer
the voices belong to Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is “I Like Van Halen Because My Sister Says They Are Cool” by our friends El Ten Eleven, from their new record These Promises Are Being Videotaped [get it on iTunes]. And the font used in the trailer is… Akzidenz Grotesk! [Shout out to Paula Scher!]
For those who have not seen it, Helvetica will have its US television debut tomorrow, January 6th, nationwide on PBS as part of the awesome Independent Lens series. It’s a shortened version of the film (54 minutes versus the original 80) but with all the juicy bits still intact. You can prepare yourself by playing the What Font Are You? game!
