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Bradesco Olympics by Neogama/BBH (Brazil)
I really hate it when I have a great idea that never sees the light of day, then I see something with a similar idea that did. So frustrating.


This is some spec work I did for Club Corp, there’s 2 more pieces with it (that I never got to do, but maybe I will for my portfolio).

The second was a combo of a tennis player, waist up of mostly the torso & arm, no head. Connecting to a soccer player, part of the racket turned into a soccer ball, with a kid running in the background. The third was an overhead shot of a person with their back facing up. One half was of their legs getting a massage, the torso & head was in a pool, swimming.


These are for the Olympics, a bit more complex than mine, so it’s definitely cooler. I have to say when I first saw it though, my designer heart was a bit sad.



(credit: Szymon)