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Shoe Circus Review by Bob Garfield
Bob Garfield wasn’t too impressed either. If you need to see the ad again, go here

Wow. Computer-as-shopping-mall-churro is a long way to go for “delicious future.” In fact, we strongly suspect the tagline is beside the point. Even if this campaign is about persuading us we can trust Microsoft to lead us forward, this introductory spot aims to do so by asking us to re-imagine Bill Gates. And, as to that, mission accomplished. Anyone seeing this ad will find it difficult to dismiss Gates as a harmless, clueless dork.


No siree. This man is not clueless. This is a dork with volition.


He intentionally wears his trademark fourth-grader’s haircut. He intentionally goofs about edible computers. He intentionally shakes his booty for the world — raising the question: If Gates really does get it, and his company is still trying to force Vista down out throats, is he really wiggling his fat billionaire ass for us?


Or at us?