--------------------------------------------------------------------------------------------------------------------------------- The Real Men and Women of Madison Avenue : The New York Public Library has put up an exhibit featuring the ads made famous by the Madison Avenue advertising agencies The exhibit features more than 200 advertisements, posters, books, TV commercials, and video and audio interviews that amount to a commercial history of 20th-century America. Runs now through Sept 26.

Does She or Doesn’t She?” “Think Different.” “I Want My MTV.” “Melts in Your Mouth, Not in Your Hands.” “Just Do It.” “Got Milk?” “Where’s the Beef?” These slogans are part of the American zeitgeist, but little is known about many of the people who created them—the culturally astute men and women who tapped so successfully into their generations’ desires and fears.

(photo credit: NY Post, Gawker & NY Times)