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According to TechCrunch, “Adobe has come up with a way for the search engines to read SWF files and index all of the information they contain.”
This is great news! Most well designed websites use flash, but it’s hard for the content to be recognized by search engines.

Adobe has created a special Flash player for the search engines that acts like a virtual user going through each application. It actually goes through the runtime of each Flash application and translates it into something the search engines can understand. So all of those fancy interactive Flash Websites and other rich Internet applications that have been invisible to search engines, can now be seen by them.

This entry was posted on Monday, June 30th, 2008 and is filed under designy, techy.

2 comments

  1. Nick Hauselman:

    Google has been saying it can index Flash sites for a while - were they lying?
    Deep linking is not available, nor are dynamic URLs - meaning you can’t bookmark pages inside the .swf, not can Google link to a page inside the .swf. Also - the key to SEO is being able to use Google Analytics to track where the visitor is going, how long they stay, etc. This doesn’t allow that data to be tracked either.
    I have conquered the Flash/SEO Mountain - you can see it in action at:
    http://www.davincimediaworks.com

  2. admin:

    I don’t think Google would be “lying.” I would think that Google had started developing the technology awhile back and have now made a larger leap towards this. Adobe doing their own part with developing the flash player to accompany this may have something to do with it.

    Google has updated their blog answering alot of questions.
    http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

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